Sinéad Collins joined UWCSEA in a dual-campus role as Director of Communications and Marketing in September 2011, moving into her current role as Director of Engagement and External Relations in April 2019.
Sinéad began her career as a music teacher in London, having completed an MA in Education and Music at the Institute of Education, University of London. She then returned to Ireland to work in communications and marketing for the Irish Arts Council, where she managed a concert series and supported local communities in building audiences for live music performance. In 2003, Sinéad move to Beijing, China, where she worked in cross-cultural communications, supporting senior Chinese business professionals in making the transition to multi-cultural working environments. In 2005, Sinéad joined the Western Academy of Beijing (WAB) as the Admissions Manager, before being appointed Director of Communications, overseeing admissions, communications and publications.
Sinéad is married to Gary, a musician and teacher, and they have three children, Niamh, Hugh and Cathal.