UWCSEA brand guidelines
Official colour palette
Logo and usage guidelines
Logo usage guidelines
The principal version of the UWCSEA logo consists of:
- two interlocking globes
- the letters ‘UWC’
- and the words ‘SOUTH EAST ASIA’
Please note: The relationship between these three elements should never be adapted or separated.
A centred version of the logo has also been created which can be used for specific applications, where the principal version would be compromised. Please contact Communications and Marketing to discuss such a need and obtain the logo.
The logo has been specially designed for UWCSEA and must never be altered or distorted in any way. It should be implemented consistently across all applications. Any exceptions to the guidelines must be approved by the Communications or Marketing Department.
Exclusion zone
The exclusion zone is an invisible protection area surrounding the logo.
It is indicated here by the continuous red line surrounding the logo. Never position any other type, matter or graphic device within the pre-defined exclusion zone. The exclusion zone for the logo is equivalent to half the height of the ‘W’ in ‘UWC,’ indicated by the 1/2X.
Don'ts for Logos
- You should not alter the logo in any way. The logo must always be reproduced from the digital artwork provided.
- Misuse of the logo weakens its impact. Some examples of how not to change the logo are shown here. These rules apply to all versions of the logo.
- The globes may be used on their own as a decorative device but not in place of the UWCSEA logo, which should always be the main identifier.
- Allow enough clear space around the logo for it to be read clearly.
- Do not use the two-colour logo on a background colour other than white. If placing the logo on a coloured background, a white or black version must be used, depending on the intensity of the colour it is being placed on.
- Avoid placing the logo on detailed pictures or complex backgrounds, as this can make it hard to read.
- Size: The logo should not be reproduced any smaller than 9mm in length. When creating small scale materials, please contact Communications and Marketing to discuss alternative solutions.
Writing style
UWCSEA Writing Style
Each of our communications must inspire. We’re excited about our mission and need to communicate its relevance to the widest possible audience. It is our responsibility to make it easy for our audience to understand who we are, what we are trying to do and what action we want from them.
Do
- always use clear and simple language
- keep the writing style bold, positive and try to create momentum with your choice of words
- use relevant examples and testimonials
- define and understand the target audience, ‘speak their language’—tailor examples to fit their circumstances but avoid jargon
- if appropriate, keep sentences short, communicating one idea at a time. This makes sentences easier to digest
- create a conversational tone that engages people
- where relevant, use active words to create a lively engaging tone
Don’t
- use jargon, unfamiliar acronyms or ‘edu-speak’
- use slang or popular phases
- focus on the negative
Presentations
- use clear signposting—headings and sub-headings to help the reader navigate
- keep the word count down and use blank space on the page to create impact. Don’t overcrowd a page with text or images
- use pull quotes, break out key points and interesting facts
- keep blocks of text short
- provide clear contact points for further information on what to do next